Opus Clip





UX Design, Group Project




May 2025-Sept 2025



Story to Video AI Generator


Transform text into engaging short videos with AI — complete scripts, visual hooks, and storyboards in one click, ready to edit anywhere.  








Overview


Opus Clip is an AI-powered video editing tool that converts stories and long-form content into short, editable videos. I worked as a UX Design Contractor on the story-to-video AI editing feature, partnering with product, design, and engineering teams.

I designed end-to-end user flows, interaction patterns, and core editing interfaces that help users understand, review, and adjust AI-generated video results. My work focused on making AI behavior transparent and controllable through clear UI states, structured workflows, and reusable design system components.









Role
Contract UX Designer
Tool
Figma
 
Team
7  Designers

Timeline
4 Months







Goal


From AI video clipping to AI video generation for social media




    Long to Short - Video Clipping
    + #1 AI video clipping tool
    + Turn long videos into viral shorts



   Prompt to Video - Video Generation
   + AI video generator
   +
Turn any ideas into polished videos







Impact


+ Adoption Rate


+ Retention Rate










The Company



#1 AI video clipping & editing tool


+ 50 million funding
+ 10 million creators and businesses
+ 170M+ clips created
+ 57B+ total views from clips posted by users







Final Outcome


Generate video script from prompt


+ Generate a script based on the prompt input

+ Script editing and reprompt
+ Provide feedback to AI to regenerate the script









     From script to video


       + Generate hook, storyboard and final video with AI
       + Select and confirm hook 

       + Highly transparent AI thinking process and workflow










Video editor to modify AI-generated content


+ Simple and lightweight video editors for non-professionals
+ Change visual layout and AI-generated assets
+ Edit audio, video clips, images, text, and more.











 70+ video templates for AI training


+ Collaborate with developers to train back-end SOTA AI models
+ Summarize golden samples from top content creators
+ Visual layout and motion design










Research Process

Summarize 100+ golden sample videos






5 Interviews with content creators







Competitor research







Workshops with stakeholders







Target User


To better understand creators’ goals, workflows, and challenges, we conducted interviews with several content creators. Based on these insights, we synthesized key patterns into representative user personas, which guided our design decisions throughout the project.




User Journey Map









Core User Pain Points




Struggle to Create Quality Scripts


Many creators don’t know how to start or structure a good script.
Lack of Control in AI Generation


The process feels like a black box, with little transparency or room to adjust.
Complex and Time-Consuming Editing

Editing tools are hard to learn, with too many video tracks and steps.







User Flow








Design Challenge Zoom in




1. HMW help users write and modify scripts better?

Users’ Feedback


+ Need to update the prompt: Users regenerated multiple times, but were always dissatisfied with the results.
+ Some users think that the result only requires minor changes to the original text and do not want to change the prompt to make overall changes.




Users’ Feedback

+ Vague instructions: some users found it hard to draft prompt. They prefer to give vague feedbacks to the previous result for update.





   Final Solution






2.  HMW allow users to have greater control over the AI generation process?




Solution 1

Initial Exploration: Add scenes to the script










Solution 1
Iteration: Add a Progress Bar

Users’ Feedback:
+ Lack of process overview: users want to see how many steps remain.

Iteration 1:

+  Add Progress Bar: showing start, current step, and end.











Solution 1
Iteration: Add a Progress Bar

Users’ Feedback:
+ Lack of process overview: users want to see the details of each step
+ User prioritizes seeing the visual results instead of the script text

Iteration 2:

+  Update Layout: 1/3 of the page with more details for each step. The remaining 2/3 displays the process and results visually, keeping users engaged.









Solution 1
Iteration: Add a Progress Bar

Users’ Feedback:
+ The name and status of each step in the progress bar were not visually clear enough.

Iteration 3:

+
Use color and typography to enhance the current step titles and status.








Solution 2
Initial Exploration: Choose a Visual Style

Users’ Feedback:
+ Feel uncertain about the outcome when selecting a visual style.
+ They wish to preview the final result using the chosen template before starting the generation process.









Solution 2
Iteration: Generate a Hook

Iteration:
+ A strong hook is crucial in the first few seconds to capture user attention and address pain points.
+ We decide to use AI assistance in creating an effective hook, ensuring videos start with engaging content.







Solution 2
Visual Design: Templates

+ A strong hook is crucial in the first few seconds to capture user attention and address pain points.








Solution 2
Visual Design: Train Back-End AI










3.  HMW make it easier for users to edit AI-generated video?




Solution 1
Visual Templates

Collaborated with the Dev Team:
+ Standardize the generation process using templates, letting AI “fill in the blanks.”

+ More controllable results, reducing generation time.



Solution 1
Market Research











Solution 1
Market Research








Solution 2
Initial Exploration: Referencing Video Editors


Users’ Feedback:
+ Feel like a regular video editor, complex to use

+ Information overwhelming









Solution 2
Iteration: Simplify the Editor Interface


+ Template-based editor with three features:
                01.
 Modify layout
               02. R
eplace media (images, videos)
               03. Adjust text styles  

+ The template-based editor is for easy customization.  
       








New Components
Created new components based on the Design system

















Reflection

+ Balancing speed and control, too little control risks irrelevant or low-quality output
+ Too much automation without user input reduces trust and usability
+ Too much manual control undermines the benefit of AI assistance


Next Steps

+ Apply the Regenerating feature to the Hook and Storyboard
+ Create AI features in the Editor













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