Joyful Fruit Cards
Game UI Design, Work
June 2024
Mini-game
A casual multiplayer mini-game created for Mango TV in collaboration with a popular variety show to boost fan engagement and platform interaction.
“Joyful Fruit Cards” is a casual multiplayer mini-game designed for Mango TV in collaboration with one of the platform’s popular variety shows. The project combines fast-paced card gameplay with playful fruit-themed visuals to increase fan engagement and platform interaction through social entertainment. I designed the game’s visual identity, gameplay UI, cards, reward popups, and interactive assets, focusing on creating a fun, accessible, and energetic experience for young users.
Role
Design Intern
Design Intern
Tool
Figma
Figma
Timeline
2 Weeks
2 Weeks
The Company
#Leading Chinese streaming & entertainment platform
+ 73M+ subscribers
+ 261M+ international app downloads
+ RMB 13.7B revenue in 2022
+ Produces popular original variety shows and dramas
+ One of the few profitable long-form video platforms in China
+ Retention Rate
+ Fan Engagement
+ Platform Interaction
Game Visual Identity
I designed the visual language for the mini-game, creating a cohesive experience across branding, gameplay, and reward interactions.
+ Designed the game logo and visual identity
+ Created reusable UI components and game assets
+ Designed card illustrations, loading icons, and reward popups
+ Established a consistent visual system across gameplay screens
+ Introduces the game with playful fruit-themed animations
+ Uses animated loading icons to enhance engagement
+ Smoothly transitions users into the gameplay experience
Onboarding Guide
+ Introduces gameplay rules through step-by-step onboarding
+ Uses interactive prompts to create a smooth onboarding experience
+ Helps players quickly learn rules and interactions
Ranking & Rewards
+ Includes leaderboard, achievement, and card collection systems
+ Encourages long-term engagement through progression and rewards
+ Enhances player motivation with unlockable content and rankings
+ Provides clear gameplay rules and rank progression details
+ Helps users quickly understand mechanics and scoring systems
+ Reduces confusion through accessible in-game guidance
+ Supports fast-paced multiplayer card gameplay
+ Includes matchmaking, real-time interactions, and result screens
+ Creates a playful and competitive social gaming experience
Reward Popup
+ Uses reward popups and limited-time events to increase engagement
+ Encourages repeated gameplay through collectible rewards and rankings
+ Creates exciting feedback moments with animated visual effects
+ Introduced chat and multiplayer room features
+ Expanded the experience into a more social gameplay system
+ Improved player interaction through real-time communication
+ Added quick messages, emojis, and real-time chat interactions
+ Encouraged player communication during gameplay
+ Enhanced social engagement through expressive multiplayer interactions